Bajarriba News (continued)

Rico Austin co-founded Tres Cabo Amigos, maker of Bajarriba Tequila, captured in a spectacular vessel modelled after the winding Baja coastline that was named 2023’s Bottle of the Year by Tequila Aficionado. Bajarriba is distilled and fermented in keeping with the authentic Mexican tradition of using deep well water and the mature eight-year-old agave piñas (agave hearts) which are cooked in hornos, or adobe-style brick ovens. Bajarriba Tequila is made in the highlands of Jalisco at 7,000 feet elevation, and is in the process of getting certified as a non-additive tequila from NOM 1107. Chill and easygoing behind his twilight shades, Austin says, “I have my PhD in tequila,” and adds “This new generation of tequila drinkers is educated and discerning. And premium tequilas like ours really come into their own when you take it slow.”